https://www.syedmarketingblog.com/building-a-theme-based-authority-site-an-overview/

When data-driven insights are used to guide a marketing plan this can assist in achieving objectives that are quantifiable, like increasing brand loyalty and closing more sales. Insights can be found from many sources, including customer data or competitor research, and even the cultural or social patterns that affect the behavior of consumers.

To gain insight marketers blend their personal life/work experiences with systematically collected and analysed data sets. This process, also known as market research, should be conducted in such that the data adds value and spurs the decision-making process. It’s important to note, however, that the term “insight” is not to be used in conjunction with raw data or general knowledge. Insight should help to better know the current and future needs of buyers, allow for an informed decision on growth strategy, and recognize innovation opportunities.

Insights allow for resource optimization and focus on areas with the most potential and eliminating waste in less promising areas. They allow businesses to benchmark their performance against benchmarks and competitors so that they can improve over time. By identifying trends and forecasting future conditions information can help guide long-term plans.

There are different types of marketing, from traditional word-of mouth campaigns to social media advertisements. It can be done by a business or a third party agency, which is tasked with creating marketing strategies for their clients, such as agriculture or tourism (B2C), or for an entire segment of economy, such as the B2B. For example, if your business sells power tools, it might be logical to promote your products in stores for home improvement or to general contractors.