A well-composed job posting is the first interaction point between your company and potential candidates. It’s the first chance for your company to present your values and culture in an appealing way. A well-written job ad can attract interest in the position and your business which results in better quality applications and more interviews.
Alongside describing the job, and listing the required skills such as education, certifications, experience and preferred qualifications, a good job description should include details about the hiring process from start to finish. This will ensure that you and the applicant are on the same page about what to expect. It can also help prevent the possibility of ghosting or drop-off in a candidate as well as a more fair, efficient hiring process for all involved.
Make sure you use a simple, clear language that is easy to read for any type of audience. Avoid jargons and cliches which can irritate or turn off potential applicants. It’s also important to utilize job advertisements as an opportunity to promote and support your diversity initiatives, so be sure the wording used does not exclude any groups of people.
Don’t overlook to include the main advantages and perks in your job postings. Include any benefits your company provides like free lunches or an office with a beautiful view in your job description. These may be enough to convince a candidate to select you over a competitor. You should also include any community or volunteer involvement that your company is involved in. This is a factor that many potential employees consider when deciding on which company to apply to.
